App Store Optimization has become the new standard for mobile app marketing. While nobody really knows the exact algorithm of Google ranking, there are a few well-tried tricks that work to lift your app up in Play Store. Such apps can be categorized under Real Estate or Lifestyle. You may have created a great icon, but as Ogilvy said, “If it doesn’t sell, it isn’t creative”. But here is one thing – before people use apps for diverse purposes, they tend to search for these.

Here is a list of primary Google play store app ranking factors:

• Number of ratings
• Number of installs and uninstalls
• App involvement (frequency of use)
• Growth of downloads in the nearest 30 days
• Backlinks to your app

Let me just outline, that currently there are over 2 million apps in Google Play Store. While nobody really knows the exact algorithm of Google ranking, there are a few well-tried tricks that work to lift your app up in Play Store. Can you give ideas for optimizing a real estate app? The function would depend on what and who the app is for. It can be used as an input mechanism to create a list of your keywords, but selection for keywords needs to happen based on data that talks about the traffic and difficulty of the keyword on app stores. The Essential App Store Resources List – Apple App Store and Google Play Store. Let me just outline, that currently there are over 2 million apps in Google Play Store.